Paid media / demand

Google, Meta, OpenAI & Paid Advertising

Paid campaigns built around calls, quote requests, bookings and qualified lead quality — with the business owning the ad accounts and spend.

Current live offer from $1,250/mo + spend

Why it matters

Built around the customer decision.

Paid media works best when the offer, targeting, landing page and tracking all agree. We build the campaign around the customer action you actually want instead of optimizing only for impressions or cheap clicks.

Best fit

Businesses that want faster demand capture while SEO compounds, seasonal pushes, new-market launches, and companies with enough margin to support paid acquisition.

What's included

The working parts behind the service.

Final deliverables depend on scope, existing assets, platforms and market complexity.

Google Search campaign structure
Meta/Facebook/Instagram campaign strategy
OpenAI (ChatGPT Ads) campaign strategy
Keyword, audience and negative-list research
Ad copy and creative direction
Landing-page and conversion-path recommendations
GA4/GTM conversion tracking support
Budget pacing and search-query review
Testing, reporting and optimization
Process

Clear steps from problem to improvement.

No mystery handoffs. The work should make sense to the person paying for it.

01

Audit & goals

Define offers, service areas, lead quality and success metrics.

02

Build

Create campaign structure, audiences, ads, exclusions and tracking.

03

Launch

Validate conversions, budgets and early search/audience signals.

04

Optimize

Improve queries, bids, creative, landing pages and budget allocation.

05

Scale

Expand only after the economics and lead quality support it.

SEO & market relevance

Built for the way customers search and choose.

Google Ads management, Meta Ads management, OpenAI ChatGPT Ads and paid media strategy for Montana service businesses.

  Bozeman   Belgrade   Ennis   Gallatin Valley   Southwest Montana   Projects beyond Montana
Related terms: Click-Through Rate (CTR)
FAQ

Questions about Google, Meta, OpenAI & Paid Advertising

Is ad spend included in management?

No. Ad spend is paid directly to the advertising platforms so the business keeps ownership and visibility.

Which platform should I use?

Google is strong for active search intent; Meta is strong for awareness, offers, visual creative and remarketing; OpenAI's ChatGPT Ads is an emerging channel that puts clearly labeled, sponsored placements in front of people already asking ChatGPT questions. The right mix depends on the customer journey.

How do you track results?

We prioritize meaningful actions such as calls, forms, quote requests and bookings through analytics and conversion events.

Can you build landing pages?

Yes. Campaign-specific landing pages and CRO recommendations can be included in the scope.

What is ChatGPT Ads?

It's OpenAI's advertising program inside ChatGPT — ads are clearly labeled as sponsored, never influence ChatGPT's actual answers, and only appear for free and lower-cost tiers. We treat it as an early, high-attention channel worth testing alongside Google and Meta.

Start a project

Want this working inside your business?

Tell us what's happening today and what you want to improve. We'll scope the next practical step.