Industry playbook

Marketing for Roofing & Exterior Contractors

Storm-driven demand, insurance-claim guidance and project photography turned into inspection requests and signed jobs.

STORM/SEARCH PROOF INSPECTION CLAIM/ESTIMATE INSTALL
What matters

The system should match how the customer buys.

These are common priorities, not a one-size-fits-all package.

Storm-damage and insurance-claim landing pages
Before/after project photography and drone roof imagery
Local SEO for service-area and storm-response searches
Financing and estimate-request workflows
Google Ads timed to storm season and weather events
Warranty, licensing and review proof
Connected services

Build around the journey, not the channel list.

Website, SEO, paid media, content, reputation and tracking are selected based on where demand is created and where customers drop off.

Discovery

Storm-response landing pages and local SEO, so you show up fast after a hailstorm or wind event.

Trust

Drone before/after roof photography and warranty/licensing proof shown before the inspection is booked.

Action

Inspection and estimate requests built around insurance-claim timelines, not a slow generic form.

Follow-Up

Review growth and referral proof once the job is done, since word-of-mouth carries a lot of weight in this trade.

Software studio concept

Try it: see what custom software could look like here.

An interactive concept demo of the kind of job checklist, records and scheduling system SkyReelz's software studio could build around how a business like this runs. It's a working mockup of the format — not a live product, and nothing you type or tap below is saved or sent anywhere.

Roofing & Exteriors Ops Hub Concept Demo · Not a Live Product
Summit Line Roofing & Exteriors ⌄
🔔 2

Today

Here's what needs attention.
Ops Readiness
ReadyYou're in good shape!
STORM WATCH

⛈️ Hail / Wind Event Alert

Simulated alert — review recommended.

NEXT UP

📋 Roof & Site Inspection Checklist

Ready to start for today's scheduled work.

OPEN FOLLOW-UPS

2 Follow-Ups

Open items require attention

Quick Actions

Upcoming

Recent Activity

FIELD WORKFLOW

Roof & Site Inspection Checklist

The same step-by-step flow a crew member would use on a phone. Photo documentation is required at every item.
0 of 6 reviewed

Checklist Summary

0 of 6 items reviewed

Issues found
0
Photos attached
0

The checklist can't be filed until every item is reviewed and has photo documentation attached. Filing it saves the record to the Binder and turns any "Issue Found" item into a follow-up automatically.

STORM WATCH

Hail / Wind Event Alert

Simulated signal + a suggested next step.
Demo Signal

Signal

Day 1
☀️
Day 2
Day 3
⛈️
Day 4

Simulated forecast: a hail or high-wind event is expected across the service area — historically tied to a surge in inspection requests afterward. A production version would use a real, live data source; the trigger rules would be configured by SkyReelz for your business.

Response

1
Signal detected
Crossed the configured review threshold.
Done
2
Profile reviewed
System checks the business's configured rules.
Done
3
Post-storm inspection task
One clear action, not a wall of alerts.
Not created
FOLLOW-UP TRACKER

Fix it. Prove it. Close it.

Findings from the checklist land here automatically.
DIGITAL RECORDS BINDER

Everything filed automatically.

Search records and put together a customer-ready export.

Search Results

Type above to search the demo records.
SCHEDULE

Know what's next.

Recurring obligations and event-driven tasks in one place.

Schedule

A mix of daily, weekly, seasonal and annual items — illustrative only.
8 Demo Items
OWNER VIEW

Summit Line Roofing & Exteriors

The crew sees one job at a time. The owner sees everything.
THIS MONTH

44

Inspections This Month

THIS MONTH

24 hr

Avg. Estimate Turnaround

THIS MONTH

28

Roofs Completed

Locations

Bozeman Crew
210 Aspen St, Bozeman, MT · 3 crews · Mon–Sat, 7am–6pm
Belgrade Crew
77 Dry Creek Rd, Belgrade, MT · 2 crews · Mon–Sat, 7am–6pm
Ennis Crew
95 Main St, Ennis, MT · 1 crew · Mon–Fri, 8am–5pm
Roofing & Exteriors Ops Hub
🔔
Summit Line Roofing & Exteriors

Today

NEXT UP
Roof & Site Inspection Checklist
Ready to start
OPEN FOLLOW-UPS
2 items

Quick Actions

Recent

Create Follow-Up

📷 Tap to attach simulated documentation photo

Export Records Summary

Choose what a customer, lender or inspector can see. Internal notes stay private unless selected.

⛈️ Hail / Wind Event Alert

Simulated forecast: a hail or high-wind event is expected across the service area — historically tied to a surge in inspection requests afterward.

Recommended next step
Post-storm inspection task
Build your version

We'll adapt the system to your market.

Service area, seasonality, margins, competition and operational capacity all affect what should happen first.